Key mistake that buried Labor
Labor’s failed election bid was doomed from the start, thanks to a key mistake party strategists made before the campaign even began.
Labor made the mistake of fighting an election campaign against Malcolm Turnbull when the prime minister was Scott Morrison, an ALP campaign review has found.
It was the wrong strategy – with its attacks on “the big end of town” – against a Liberal leader who was not seen as an ally of big business and big money.
The implication from the report is that Labor was not negative enough on Mr Morrison and left him largely untouched during the campaign while opposition leader Bill Shorten had to deal with prolonged attacks.
Mr Shorten’s unpopularity was one of the major elements working against Labor, the report found.
But the review also criticised the “anti-coal rhetoric” that turned off a significant number of workers.
But the emphasis on climate change as an issue won support in relatively wealthy metropolitan areas.
“Labor lost the election because of a weak strategy that could not adapt to the change in Liberal leadership, a cluttered policy agenda that looked risky and an unpopular leader,” former Labor minister Craig Emerson and former South Australian Labor premier Jay Weatherill said today in their review of the May 18 campaign.
“No one of these shortcomings was decisive but in combination they explain the result.
“Indeed, Bill Shorten led a united party, saw off two Liberal prime ministers and won all three campaign debates.
“Labor’s tax policies did not cost the party the election. But the size and complexity of Labor’s spending announcements, totalling more than $100 billion, drove its tax policies and exposed Labor to a Coalition attack that fuelled anxieties among insecure, low-income couples in outer-urban and regional Australia that Labor would crash the economy and risk their jobs.”
The review warned Labor had lost significant support from workers suffering job insecurity – for example from technological change – who do not believe the party is responding to their needs.
https://www.news.com.au/national/politics/bill-shorten-takes-responsibility-for-labor-loss-ahead-of-reports-release/news-story/2ca52700083fe95e3ae96a3fcac75296